Clydesdale Commercial Broke out of the Category Norm

Budweiser Super Bowl Commercial2013 Budweiser Super Bowl Commercial

Being an advertising major, the ads last night were just as important to me as the actual game (if not more). Watching the reactions of the people I was with, what grasped their attention and lost it, and how the commercial effected them emotionally was also part of my night and, with those responses, I decided the Clydesdale commercial was the most effective advertisement last night because it broke out of the category norm. Budweiser has used the Clydesdale commercials as a campaign since 1983 making it one of the longest and most successful campaigns in the advertising world. Why I believe the Clydesdale commercial was the most effective advertisement last night is because of it’s reaction from, not only everyone I was with and myself, but from the tremendous praise it has reached in the social media world. From the females actually tearing up at the party I was at and again when it was showed in one of my classes today to the men commenting about how they love Budweiser as a brand and a beer, one can’t argue the success and effectiveness of the advertisement. Showing a horse grow up, the love his owner has for him, and the love the horse has even after being separated for years creates an advertisement that is out of the category norm for a beer company. For example, here is a video of what one would think of for a beer commercial. Notice the beautiful women dressed minimally, a party scene, and the play-on-words for cold meaning cool. When Budweiser moved out of the typical party element of beer and used a sentimental appeal, they hit a home run.

TV Show Review: Girls (HBO)

Girls

Season 2 episode 3

The series “Girls” on HBO has been a huge hit with, not only my friend group, but for 20-something women everywhere. Winning two Golden Globes, Girls is called the modern Sex in the City and just was granted a third season. Though I absolutely love the quirky writing and cast of Lena Dunham’s show, last nights episode made me so uncomfortable. Starting with a job interview, Hannah is told she needs to make her life more interesting for her freelance blog writing which makes Hannah decide to look into illegal drugs. This isn’t the first time that drugs have been present in the show (first episode) and I understand this is an occurrence in the New York party scene but this was all around such a mess for the show’s story line and my ability to enjoy any part of the episode. Hannah and Elijah were just so over the top at the club and for Hannah to just remove her shirt for a mess tank that she continues to wear in public later in the episode was too much for me to handle. The entire time I just kept thinking that’s public indecency and you just walk into a grocery store like that. As if that wasn’t enough to ruin the entire episode for me, there was the unbelievable encounter with Marnie and her artist crush, Booth. I was such a big fan of him after their first encounter in season one but last night ruined him for me and made me think Marnie has completely lost her mind. Upon entering his apartment, he shows her a piece he has been working on, which was a little dark but showed his talent and style; however, as he proceeds to show her his “favorite piece” and lock her into a box that she can’t escape with music blaring and morbid images flashing I thought she was being kidnapped! All of my friends were in sheer panic as he left the room and started doing tasks around his home before finally letting her out. Naturally, she starts hitting him and freaking out but then she hugs him and tells him he’s so talented! I don’t know if they share some creepy art appreciation I just don’t understand but I would be on my way to the police station after he let me out. Honestly Lena, this episode was just too much and a big miss in my opinion.